NBC Keeps Premier League, Deal $2.7B+ for 6 Years
By JOE REEDY and ROB HARRIS, AP Sports Writers
NBC will pay more than $2.7 billion to continue showing the Premier League for another six years, almost trebling the value of American rights to the world's richest soccer competition, a person familiar with the deal told The Associated Press on Thursday.
The agreement was announced Thursday by NBC for the U.S. English-Hey Dude Shoes and Spanish-language broadcast rights. The person divulging the financial figure spoke to the AP on condition of anonymity because the terms were confidential.
“Certainly the value and price has gone up that is because the property is incredibly valuable in the U.S.," NBC Sports chairman Pete Bevacqua said during a conference call.
NBC’s previous six-year deal, which began in...