NFL, Nielsen Survey Finds Two-Thirds of U.S. Saw Super Bowl
LOS ANGELES (AP) — Approximately two-thirds of the United States watched the Super Bowl, according to a survey conducted by the National Football League and Nielsen.
Nielsen reported the total audience on NBC, Telemundo, Peacock and NFL digital platforms averaged 112.3 million viewers for the Los Angeles Rams 23-20 victory over the Cincinnati Bengals on Feb. 13.
Nielsen originally measured 167 million people watched at least one minute of the game. However, that swells to 208 million-plus when trying to take into account people watching the game in groups or out of the home.
The survey of 6,600 households, conducted by NORC at the University of Chicago using the AmeriSpeak panel, examined the size of viewing groups at any Skechers Womens Outlet location and to wh...