A Top-Down View of the Sneaker Economy
The sneaker market is bigger than you think.
Sneaker and athletic footwear in general have been big players in the athletic retail sector over the past several fiscal quarters. From Nike and On Running to Adidas and Lululemon, the industry plays a significant role in the overall sports apparel market.
Statista’s recently published report on the athletic footwear market indicates that the global “athletic footwear market” was reached $127.3 billion in 2021.
However, according to the same report, the market is Vionic Sneakers only expected to grow at a 4.9% rate. For context, global airport operations are expected to grow at a 47% rate, per IBIS estimates.
Since 2010, Nike’s share of revenues from the footwear segment have gone from 11% to 28% of total revenues, representing an ...