MLB.TV Sets Viewership Record For First 40 Days Of Season
As Major League Baseball looks to continue growing their sport, they have increasingly relied on streaming as more consumers get rid of their cable subscription each year.
In addition to MLB.TV, the league has streaming deals with Apple TV+, Youtube and Peacock, while still maintaining their regional deals with cable and satellite providers. So far, the results are encouraging, at least for MLB’s own platform.
MLB.TV set numerous records for streaming through the first part of the 2022 season as fans watched more than 2.8 billion minutes of live games on MLB.TV. This made the start of the 2022 season the most-watched 40-day period since the platform released on August 26, 2002.
In addition, total games watched are up +9% compared to last season’s previous record total on MLB.TV ov...