At Balenciaga, the Big Business of Fashion-tainment
For a fashion label as French as escargot, Balenciaga has mastered American pop culture.
In just the past year, the 105-year-old label has released an official co-authorized episode of “The Simpsons,” turning America’s longest-running animated show into a 10-minute romp of frocks and fashion sight gags. (A clip from the show has over 10 million views on YouTube and its own Wikipedia page.) In October, Facebook’s Meta parent asked Balenciaga on Twitter to define “the dress code in the metaverse.” More recently, the brand dressed Kim Kardashian in a shimmery dress to the White House Correspondents’ Association Dinner.
Kim Kardashian wearing a shimmering Balenciaga dress to The White House Correspondents’ Dinner.PHOTO: COURTESY OF BALENCIAGA
In America, “we create an impact,” ackno...