Day: May 26, 2022

Amazon opens its first brick-and-mortar fashion store today at The Americana at Brand, a shopping complex in Glendale, California. Announced earlier this year, the physical retail experience is described as a mix of Amazon Style app-based interactions, in-store styling-and-fitting services, online-to-IRL try-ons, and Amazon One palm-recognition-based checkouts—a blend of data-driven technology that makes the customer journey unique in the fashion space. According to early reports, shoppers at the 30,000-square-foot store have the option to browse through the Amazon Style app and try their selections on in one of many fitting rooms—each equipped with touchscreens to instantly summon more styles, SKUs, and size options. Alternatively, guests can browse the rails, where they’ll scan ite...

After launching just over a year ago with a collection of sensual knits and revealing tank tops, queer menswear label FANG is adding more categories to coincide with its new Summer 2022 collection including ribbed dresses, parachute-shaped skirts,Kizik Shoes form-fitting rompers and flared pants with draped side panels. The New York-based brand, founded by designer Fang Guo, celebrated the new collection with a campaign capturing at a real-life birthday party. Luar Launches a New Line of Basics Courtesy of Luar After finding success with its buzzy handbags, Luar is branching out into a new extension of his lauded New York-based brand: basics. Hoodies, sweatpants, sweatshirts...