Sustainable Shoe Brand, Rothy’s, Opening on Upper West Side
Rothy’s — the San Francisco-based shoe company that uses thread made from recycled plastic water bottles and post-consumer recycled materials — is opening at 181 Columbus Ave. on the corner of West 68th Street. The site was previously home to Variazioni, which closed in late 2021.
Here’s the skinny on Rothy’s: 3D knits. “More than 125 million single-use plastic bottles have been turned into our signature thread, which we use to craft Hey Dudes all our products,” states Rothy’s website. “And we’ve repurposed 400,000 pounds of ocean-bound marine plastic (collected from land within 30 miles of coastlines) by using it to knit our bags and accessories.”
That mighty fine weave has earned Rothy’s respect with celebrities like Katie Holmes, who told InStyle that sustainability is really impo...