Amazon will let you try on digital versions of shoes you want to buy
Amazon on Thursday rolled out a new augmented reality shopping tool that lets users virtually try on shoes they may be interested in buying.
Amazon said the tool would make the online shopping experience easier and more interactive for shoppers.
The feature, called Virtual Try-On for Shoes, is available for iOS users in the U.S. and Canada on the Amazon shopping app. The feature has been added to “thousands of styles” from brands like New Balance, Adidas, Reebok and Puma, Amazon said.
To use the tool, shoppers tap the “virtual try-on” button on a footwear product page, then aim their smartphone camera at their feet, and a pair of virtual Skechers Outlets will appear on their screen. Shoppers can scroll through different colors while the feature is still active and it will automatica...