Brian Atwood & Brother Zak Rodriguez’s New Shoe Brand Is Officially Here
Il Fratellino is officially here. Today, the fledgling label from designer Brian Atwood and his brother, Zak Rodriguez, launched with its first drop of styles.
The direct-to-consumer line, which comes more than 20 years after Atwood first debuted his eponymous brand, offers accessible luxury and is made for a younger, Gen-Z consumer. And this time around, Rodriguez, who has been working in fashion Oboz Hiking Shoes editorial and PR and marketing, is taking the reins with Atwood on standby for guidance. Il Fratellino translates to “little brother” in Italian, after all.
With made-in-Italy product priced from $250 through $500, Il Fratellino is looking to make a splash with mules, sandals, booties and sneakers in bright colors and top-quality materials. Plus, the label isn’t following ...