Love Island ditches Fast Fashion for eBay: the Reality
With the return of Love Island to our screens we can be sure to see contest-ants lining up for the latest fashion brand deal. With the likes of Molly-Mae signing her first deal with PrettyLittleThing for £500,000 in 2019, it is remarkable to see the show announce a new partnership with eBay UK which is the first pre-loved fashion partner they have collaborated with. As we are becoming more conscious of what we buy and where it comes from, this collaboration seems to be the inevitable next step.
Approximately 20 percent of Brits have ad-mitted that they buy more second-hand fashion compared to two years ago and in a bid to promote this new lifestyle, islanders will wear pre-loved items this season. Contestants of the well-loved reality show will have a pre-worn wardrobe, Oofos Canada wea...