Thursday, November 14

Day: June 28, 2022

Minority-owned shoe manufacturer bringing headquarters to downtown Grand Rapids

Minority-owned shoe manufacturer bringing headquarters to downtown Grand Rapids

GRAND RAPIDS, Mich. — A sustainable outdoor shoe company, HOLO Footwear, is headed to Grand Rapids to begin expanding their operations. The company started in Portland, Oregon, but plans to move their headquarters to West Michigan to open e-commerce operations in the area. The move will create 61 "high-wage" jobs and bring $1.6 million in capital investment, Gov. Gretchen Whitmer said. HOLO is minority-owned and began operations in 2020. They use recycled material for their shoes and pride themselves on keeping their products affordable for the average customer. Their shoes can be found in stores like Nordstrom, Dick's Sporting Goods, Backcountry, Macy's, Public Lands and REI. “As HOLO continues to expand, we found that West Michigan is an excellent location for our g...
Clown Shoes augmented reality beer cans

Clown Shoes augmented reality beer cans

Boston-based Clown Shoes Beer has built its brand on wacky, creative, fully fleshed out design concepts. All of that is now turned up, past 11, with the addition of augmented reality to cans of Space Cake.“We want our customers to have more of an experience when they are purchasing and drinking Space Cake. We’ve always been about more than just the beer in the can and this is a new way to explore new experiences with our fans,” says Sean Geary, Clown Shoes’ brand & sales director. Designed in partnership with Australia-based augmented reality app Swigr, Hoka Shoes the augmented reality label for Clown Shoes Space Cake Double IPA offers five different settings to toggle through – the first being a lifelike animation of the beloved characters featured on the label. “We’ll continuou...
Is the Saucony Tempus the Future of Stability Shoes?

Is the Saucony Tempus the Future of Stability Shoes?

Saucony’s new Tempus defies easy categorization. Is it a stability shoe? Yes; it provides strong foot support and guidance when you need it. Is it a speedy, lightweight, cushioned trainer and racer? Again, yes; it weighs in at under nine ounces, wraps the foot with a svelte, stretchy hold, and delivers a smooth, plush, propulsive ride. Few running shoes manage to excel in all of these categories. The Tempus’s peppy underfoot feel stems from a full-length midsole of Pwrrun PB, an ultralight, high-cushioning, and maximum-rebounding polyether block amide–based foam (PEBA). Saucony uses this same foam to power the Endorphin Pro, its top-end, carbon-plated, marathon-racing super shoe, and the Endorphin Speed, a popular up-tempo training shoe. Hoka Sneakers The foam delivers a trampoline-like...
Shimano RC7 shoe review

Shimano RC7 shoe review

The Shimano RC7 is the second road cycling shoe in the brand’s pecking order behind the premium Shimano S-Phyre RC902. Overall, Shimano has tinkered with, rather than overhauled, the latest version of the RC7, but that’s largely no bad thing. The sole is more flexible and the Boa dials are less sophisticated than on the pricier S-Phyre RC902s, being only adjustable one way. The insole doesn’t come with the S-Phyre RC902’s adjustable arch inserts. But the RC7 does have the S-Phyre RC902’s wraparound closure system, and it remains a brilliant all-round road cycling shoe at £130 less. Shimano RC7 shoe specs and options Boa dials form part of the RC7’s solid spec. Steve Sayers / Our Media The RC7 carbon fibre composite sole registers at 10/12 on Shimano’s own stiffness index. ...
The 10 Best Shoes for Arthritis, According to Podiatrists

The 10 Best Shoes for Arthritis, According to Podiatrists

If you live with arthritis, you know it’s no fun for your feet. It can cause pain and stiffness and make walking, running and other activities uncomfortable. Fortunately, finding a pair of the most comfortable shoes can help you keep pain at minimum and lower the impact on your joints. But before you go hunting for the best shoes for arthritis, it’s important to know what type of arthritis you have. What Is Arthritis and How Does It Affect Your Feet? Arthritis generally means joint inflammation. When it comes to your feet, arthritis can affect the ankle joint, as well as the three joints that involve the heel bone, including the inner and outer mid-foot bone, and the joint of the big toe and foot bone, according to the Cleveland Clinic. Common symptoms include pain, stiffness, and swel...
Craft’s CTM Ultra Carbon Race Rebel Is a Racing Shoe for Renegades

Craft’s CTM Ultra Carbon Race Rebel Is a Racing Shoe for Renegades

The RW Takeaway: The CTM Ultra Carbon Race Rebel is a lightweight racer that’s race-day worthy. Ultralight midsole, upper, and outsole Developed with ultrarunner Tommy “Rivs” Puzey Carbon-fiber plate encourages a propulsive toe-off Price: $250 Type: Road, racing Weight: 6.9 oz (M) Drop: 11 mm Boldest statement of 2022 so far: The CTM Ultra Carbon Race Rebel is the breakout hit in the racing-shoe category. Last spring, ultrarunner and RW video editor Pat Heine-Holmberg tested Craft’s foray into carbon-plated shoes, the CTM Ultra Carbon. Kizik Shoes That road and light-trail model (best suited for nothing more technical than a gravel road) blistered his Achilles because of the high collar. Pat warned me about this before I laced up the Race Rebel for testing. The good new...
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