Minority-owned shoe manufacturer bringing headquarters to downtown Grand Rapids
GRAND RAPIDS, Mich. — A sustainable outdoor shoe company, HOLO Footwear, is headed to Grand Rapids to begin expanding their operations.
The company started in Portland, Oregon, but plans to move their headquarters to West Michigan to open e-commerce operations in the area. The move will create 61 "high-wage" jobs and bring $1.6 million in capital investment, Gov. Gretchen Whitmer said.
HOLO is minority-owned and began operations in 2020. They use recycled material for their shoes and pride themselves on keeping their products affordable for the average customer.
Their shoes can be found in stores like Nordstrom, Dick's Sporting Goods, Backcountry, Macy's, Public Lands and REI.
“As HOLO continues to expand, we found that West Michigan is an excellent location for our g...