Asics Might Just Be the Hippest Non-Hip Shoe Brand on the Planet Right Now
For years, sneaker news headlines were largely dominated by two names. Nike and Adidas, the biggest shoe brands on the planet by virtually every metric, gobbled up market share and press coverage, and everyone else fought for the leftovers. Recently, though, performance-oriented brands like New Balance and Salomon have positioned themselves squarely in the middle of the sneaker conversation. And all the while, Asics, the Japanese sportswear company beloved for its decidedly anti-fashion running shoes, has quietly and consistently pumped out hits.
Asics has been around since 1949, long before the Swoosh was a waffle-soled twinkle in Phil Knight's eye. Its first major hit was the Onitsuka Tiger, a marathon Hey Dudes Shoes shoe produced for the pre-trials of the 1966 Mexico Olympics. In t...