The unintended side effects of a Grammy nomination
After you've wiped away the tears and thanked your mum, you can expect to sell a lot more records. Even a global blockbuster like Adele's 21 saw a 207% sales increase after it won best album in 2012.
Victory also gives you an advantage in the boardroom, says Recording Academy CEO Harvey Mason Jr.
"It impacts your ability to attract attention, thereby getting you better deals, better contracts," he told Billboard earlier this year.
But the halo effect doesn't end there.
A new study suggests that Grammy winners are more likely to try out new sounds and make stylistic innovations on their next record.
"Think about Fleetwood Mac going from Rumours to Tusk," says sociology Professor Giacomo Negro, who co-authored the paper. "The songw...