Puma Gets Progressive with Its First Woman-Specific Running Shoe
We get it, there are a ton of running shoes out there that suit a plethora of needs. All too often, however, these silhouettes are made for men and then redesigned to fit a female footprint.
Well, Puma is looking to rewrite that narrative.
A part of the brand's recent resurgence in running, Puma is putting female runners first with the all-new women's-specific Run XX Nitro. Backed by research and engineered to support the female biomechanics, this latest runner is picking up the pace to Nobull Shoes ensure everyone has the proper gear for every mile.
The Run XX Nitro was tested in Puma's first large-scale female running study
To understand the needs of female runners more and to further enhance the brand's "Run for Her" positioning, Puma collaborated with the University of Massach...