Greece promotes smaller islands over Mykonos and Corfu
Summer is usually a period when national tourism boards promote their most well-known destinations. But two years of a pandemic have made people who live full-time in tourist hotspots reconsider whether the pre-pandemic norm of "over tourism" should return. And some governments have taken note.
This year Greece's tourism ministry launched a new strategy promoting its world-famous tourism sites while also highlighting lesser-known parts of the country.
"The campaign is 'Greece: if you come even once, you will want to stay forever'," Tourism Minister Vasilis Kikilias tells me.
"Alternative destinations. So many of them: 124 inhabited islands. Yes, of course it's about Mykonos and Santorini and Corfu and Crete, but there are so many other destinations," ...