Super Bowl Has 101 Million TV Viewers, up From 2021
The audience on NBC and Telemundo was a 6% increase over the 95.2 million TV viewers who saw the Tampa Bay Bucs crowned as champions in 2021, the Nielsen company said on Tuesday.
The ratings improvement for what is traditionally the most-watched event of the year was no surprise, given the run of terrific playoff games leading up to it. Viewership for the NFL's divisional round was up 20% over last year, and the conference championships were up 10%, Nielsen said.
Besides the good games, a sense — or hope —Hoka Running Shoes that the coronavirus pandemic may be winding down might have contributed to the increased audience, said Cole Strain, head of measurement for the research firm Samba TV.
“We felt there was a little more freedom,” Strain said.
The half...