TikTok Is Obsessed With These Affordable Shoes, so I Test-Drove 4 Pairs
Even on TikTok, an app that has millions of users, you can spot a product or brand over and over again on completely different videos. That's just the power of its algorithm. It starts off with one influential person, and then the next thing you know, what they're wearing is viral. While Steve Madden has been around for years, its impact on TikTok and Gen Z is big. According to Poshmark's April trend report, Gen Z's search for "Steve Madden sandals" was up by 73%. While most of Gen Z can't afford high-end designers, they're resorting to more affordable brands like Steve Madden to tap into the latest shoe trends.
I'm deep on fashion TikTok and sometimes scroll for hours, so I, too, get influenced by what I see on my For You Page. While I tend to be a simple-shoe lover, I found myself sif...