There’s no such thing as bad publicity. Especially in business.
Just ask Jerry Jones.
The billionaire owner and general manager of the Dallas Cowboys doubled down on his assertion that the NFL brand is just too big to break. And if America’s Team is the ultimate example, Jones is probably right.
In a recent chat with Peter King of Football Morning in America, Jones once again recounted the principle that negative headlines don’t hurt the bottom line.
“Let me tell you a story,” Jones told King. “A few years after I bought the team, I’m out in Los Angeles having lunch with David Hill and Ed Goren of Fox. At that time, Las Vegas Raiders Jerseys there were a lot of negative headlines about the Cowboys. Michael Irvin was in the headlines. People are saying, ‘The owner’s an outlaw!’ And so that day I told them, ‘I’m tightening the lid on this franchise. We’re gonna get control of this team.’
“And David Hill jumped up. He said, “No! Do not touch my ‘Boys! They are television gold! Don’t even think about it!’”
That a network executive had such a perspective shouldn’t be that surprising. TV is all about ratings. Scandals and controversies and bad behavior are good for eyeballs.
“The foibles, the soap opera, the issues,” Jones continued. “They create interest. Add in the Senior Bowl, the Combine, free agency, the draft, training camp, we always got something going. People follow us year ‘round. The owner every now and then gets in the paper.Boston Red Sox Jerseys It just adds to the interest, all of it. People love that.”
Jones and his Cowboys are certainly a continuous font of fodder for the paper, TV, internet, social media and water cooler. In the last few months, the headlines haven’t been exactly flattering.
A paternity case implicated Jones. He was in a car crash. He allegedly wanted to fire Roger Goodell. A multi-million payout to former Cowboys cheerleaders involving a former high-ranking executive came to light. Second-year cornerback Kelvin Joseph is part of a murder investigation.
